Boels Rental acquires Manlift Group

Reaching greater heights together 

This strategic move aligns with Boels Rental’s ambitious growth strategy to become the number one rental partner of choice, solidifying presence in existing markets, expanding into new territories, and enlarging AWP fleet.

Strategic fit and market expansion

Boels and Manlift Group, both hold strong market positions in their respective markets. The prospective acquisition also opens doors to new markets. Manlift Group has a wide footprint with branches in amongst others India and Qatar. After integration Boels will be positioned for significant growth and profitability due to the increased geographical footprint and strong foundation of general rental, complemented with specialist rental divisions.

Extending AWP fleet and expertise

Manlift Group’s expertise in AWPs adds a new dimension to Boels’ product and service lineup. With over a large percentage of fleet already electrified, the acquisition aligns with Boels’ commitment to sustainability. “With a combined fleet of over 55.000 AWPs and additional expertise and services, we are confident in meeting the highest customer standards. Enabling us to deliver unparalleled customer service to keep our customers going”, says Pierre Boels, CEO Boels.

A great fit in heritage and DNA  

Manlift Group and Boels correspond very well in heritage and DNA. Boels has a long and renowned history in the equipment rental industry. With a joint entrepreneurial business spirit, both companies achieved strong growth over the years. The common denominator is focus on top-quality equipment and excellent customer service in a safe and sustainable way. The acquisition will also bring together two companies that share the same beliefs and ways-of-working, providing employees with exciting opportunities for collaboration and personal growth, making Boels an even greater place to work. “The strategic fit between Boels and Manlift Group is impeccable from a cultural, geographical and growth opportunity perspective. The acquisition is a testament to the strength and quality of our work at Manlift.” Says Pedro Torres, CEO Riwal / Manlift Group.

A platform for growth

The prospective acquisition positions Boels for increased scale and financial strength, crucial for navigating market challenges and economic volatility. This creates a very strong foundation and dense network in 27 countries with nearly 830 branches. With a combined fleet value of EUR 3,6 Bn. and a comprehensive expert workforce, Boels is poised for sustainable growth. 

Reaching greater heights together 

The prospective addition of Manlift Group not only strengthens Boels’ market position and AWP portfolio, it also fortifies its commitment to customer satisfaction, innovation and sustainability. The increased network of branches enables fast transportation to any worksite to keep customers going while user-friendly online platforms ensure quick and easy ordering and handling. Combined with the wealth of knowledge and experience of AWPs that Manlift employees bring to the table, Boels is ready to embrace new challenges and soar to even greater heights.

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